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Big Data Analytics

Big Data Analytics: Definition, Techniques, Tools, Benefits

In a world where digital interactions, transactions, and sensors collectively generate a mountain of information every minute, raw data, in itself, has little intrinsic value.   Big Data Analytics is the process that transforms our raw noise into valuable signals: behavior, forecasts, and decisions that lead to better business outcomes.   For companies that are able to […]

Salesforce

Introduction to Salesforce: A Beginner’s Guide

In an increasingly digital-first world, enterprises are striving to develop intelligent responses to current market conditions, enabling ongoing engagement, rapid sales closings, and delivering full value at every touchpoint.   Achieving such accuracy, personalization, and speed of operation cannot occur without a powerful customer relationship management (CRM) software as the backbone of any operational efficiency.   Enter […]

software development

QA: The Backbone of Software Development

Would you get on a plane that had not been tested?  Of course, you wouldn’t. Because when lives or livelihoods are at stake, the quality of a product is not just important, it’s essential.   The danger of flying in a plane that has not been thoroughly tested is compelling: even if it is doubtful, there […]

Shift-Left Testing

How Shift-Left Testing Boosts Product Quality from Day One

Why do bugs always show up late in the game?  It is a question that every developer, product manager, and QA engineer has considered at some time.   Imagine this scenario: your team wraps up development and just before a launch, a critical bug throws a monkey wrench into everything.   Timelines are pushed. Tempers […]

ERP and CRM

Unlocking ERP and CRM Value: How BI Integration Transforms Data Usability

Your ERP and CRM systems are invaluable sources of data – but are you leveraging them?    This may sound abrasive, but for many organizations, it’s a question they must face today.   Organizations pour a lot of money into Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems, believing that they will help streamline operations […]

business intelligence

How to Centralize Business Intelligence Through System Integration

Still navigating a sea of spreadsheets, dashboards, and disconnected systems to get a complete picture of your business data? You are certainly not alone.  For most modern organizations that collect data across people and departments, including sales, operations, human resources (HR), and marketing, data overload results in disconnected insights.  The result is slow decisions, duplicate […]